RHIAN SOCCER AND MEDIA REPORTS

 

NATIONAL PARTNERSHIP ANNOUNCED BETWEEN CSA & DEL MONTE

From CSA Report                    19th July 2011

 

The Canadian Soccer Association and Del Monte Canada Inc. are pleased to announce their national partnership through to 2013. The agreement will see Del Monte become the official fruit snack for the Association.

 

"This is a very exciting time to be involved with the Canadian Soccer Association”, said Richard Parkinson, Director of Marketing for Del Monte Canada. “The Canadian National Teams are preparing for a crucial fall and winter season and garnering a lot of attention, especially just following the Women’s National Team participation at the FIFA Women’s World Cup Germany 2011™. We look forward to supporting the national teams as well as the nearly 850,000 grassroots players across the country.”

 

As part of the agreement, Del Monte will become an associate level sponsor for the Association, its national teams as well as the Nutrilite Active Start Soccer Fests.

“We would like to welcome Del Monte to the Canadian Soccer Association and thank them for their commitment to the growth of soccer in this country,” stated Peter Montopoli, General Secretary for the Canadian Soccer Association. He added that “it is the support of companies such as Del Monte and their recognition of the sport’s importance to Canadians through the placement of the Canadian Soccer Association logo on up to 10 million products that will grow the brand of soccer in this country.”

In addition, Del Monte Canada is proud to announce that it has signed world class athlete and Women’s National Team captain Christine Sinclair as Del Monte Canada Athlete Representative. “Christine Sinclair demonstrates, in her athletic and personal life, qualities such as hard work, leadership, team work and perseverance that make her such an inspiration for all Canadian youth”, said Parkinson. “She is the perfect embodiment of a healthy and active lifestyle that is so important to Del Monte.”

Del Monte Canada is committed to providing healthy, nutritious, natural foods that are convenient, easy to use and soccer provides an excellent platform to reach out to parents and support them in attaining and maintaining a healthy active lifestyle for their family. Parents want to know what is in their foods and they want real foods with real ingredients that they can pronounce. They are looking for convenient, easy, single serve items that are “school safe”, from trusted brand names like Del Monte.

About Del Monte Canada
Del Monte Canada Inc., is the market leader in canned fruit, refrigerated fruit, and canned tomatoes, and is #2 in canned vegetables sold under the Del Monte and Aylmer brand names. The company recently launched Del Monte 100% Fruit Snacks and sublicenses the Del Monte name to Nestle Canada for frozen novelties. For further information on Del Monte Canada and its products, please visit delmontecanada.com. To find out more on the soccer clinic with Christine Sinclair sweepstake visit the Del Monte Canada Fruit Snack microsite at delmontefruitsnacks.com.